Morocco's decision to ban telemarketing calls to France is threatening more than 40,000 jobs in the country's outsourcing industry, according to industry sources. The ban, which took effect in early 2026, targets unsolicited commercial calls made from Moroccan call centers to French consumers.
The measure was introduced by Moroccan authorities following complaints from French citizens about intrusive telemarketing. However, industry representatives argue that the ban could severely impact the sector, which employs tens of thousands of people, mostly young graduates. The Moroccan call center industry is a major contributor to the economy, with many companies specializing in services for French clients.
According to a report from the Moroccan Association of Call Centers (AMCC), the ban could lead to the loss of up to 40,000 direct jobs and affect an additional 20,000 indirect positions. The association has called for negotiations with the government to find a balanced solution that protects both consumers and workers.
French authorities have also expressed concern about the potential economic fallout, as many French companies rely on Moroccan call centers for customer service and sales. The situation highlights the delicate balance between consumer protection and economic interests in the outsourcing industry.
