Tunisia has launched a campaign to attract Chinese tourists by inviting social media influencers from China to showcase the country's attractions. The initiative, reported in June 2026, aims to boost tourism numbers from China, a key market for the North African nation.
The influencers are expected to share their experiences across platforms like Weibo and Douyin, highlighting Tunisia's beaches, historical sites, and culture. This strategy follows similar efforts by other countries to tap into China's outbound tourism market.
According to verified reports, the Tunisian National Tourist Office organized the campaign as part of broader efforts to diversify its tourism sources. No specific number of influencers or budget has been confirmed.
