Prickly pear, a traditional Moroccan fruit, has seen its price skyrocket in 2026, transforming it into a luxury item. According to verified reports, wholesale prices for a crate have jumped from 75-100 dirhams to 600-900 dirhams, a dramatic increase that has shocked consumers and vendors alike.
The price surge is attributed to the dominance of intermediaries and speculators in the supply chain. Sellers accuse these middlemen of hoarding stock and manipulating prices, squeezing both producers and buyers. The situation has sparked protests in some markets, with calls for government intervention to regulate the trade.
Morocco is one of the world's largest producers of prickly pear, with the fruit being a staple in local diets and a key export. However, recent droughts and increased demand from international markets have exacerbated supply shortages. The government has yet to announce any measures to address the crisis, but discussions are ongoing.
Consumers are now paying premium prices for the fruit, which was once affordable for all. The trend highlights broader issues of food inflation and market speculation affecting agricultural products in the region.
