BOSTON and ORLANDO, Fla., July 21, 2026 (GLOBE NEWSWIRE) -- Monaco Associates, a 20-year integrated book marketing agency, has been acquired by Caraballo & Co. Founder Carolyn Monaco is entrusting leadership to longtime collaborator Bárbara Caraballo as the agency begins its next chapter.
The acquisition, announced on July 21, 2026, marks a transition for the Boston-based firm. Monaco Associates has specialized in book marketing and publicity for two decades, serving authors and publishers. Caraballo & Co., based in Orlando, Florida, will integrate the agency's operations.
Carolyn Monaco, founder of Monaco Associates, expressed confidence in Bárbara Caraballo's ability to lead the agency forward. Caraballo, a longtime collaborator, will assume leadership roles, ensuring continuity for clients. The terms of the acquisition were not disclosed.
The move consolidates two firms in the book marketing industry, combining Monaco Associates' experience with Caraballo & Co.'s resources. Both companies have not provided further details on operational changes or client impact.
