International hotel chains are strengthening their presence in Morocco, driven by the growth of tourism, investment support mechanisms, and prospects linked to major events planned for 2030, according to a report by the Moroccan tourism expert.
The expansion is focused on cities such as Marrakech, Casablanca, Rabat, Dakhla, Fez, and Tangier. These destinations are seeing new hotel projects from global brands, leveraging Morocco's strategic location and improving infrastructure.
Morocco's tourism sector has been recovering strongly, with visitor numbers approaching pre-pandemic levels. The government has introduced incentives to attract foreign investment in hospitality, including tax breaks and streamlined procedures for hotel development.
The upcoming 2030 World Cup, which Morocco will co-host with Spain and Portugal, is a key driver for hotel expansion. Preparations include upgrading accommodation capacity to meet expected demand from tourists and football fans.
