The Meditour forum, a key event for Mediterranean tourism, was held in Agadir, Morocco, on May 12-13, 2026. The forum brought together industry professionals, policymakers, and experts to address the evolving challenges and opportunities in the region's tourism sector.
Discussions centered on sustainable tourism practices, digital transformation, and post-pandemic recovery strategies. Participants highlighted the importance of regional cooperation to enhance the Mediterranean's appeal as a travel destination.
Agadir, known for its beaches and resorts, served as a fitting host for the event, showcasing Morocco's commitment to tourism development. The forum aimed to foster dialogue and share best practices among Mediterranean countries.
