At the 4th edition of the Global Media Forum, held in Shusha, Azerbaijan, on July 14-15, 2026, Latifa Akharbach, President of Morocco's High Authority for Audiovisual Communication (HACA), called for rebuilding trust in media amid the rise of algorithmic content and disinformation.
Speaking at the forum, which gathers media regulators and professionals, Akharbach emphasized the need for ethical standards and transparency to counter the negative effects of algorithms on information quality. She highlighted that the digital era has amplified misinformation, requiring collaborative efforts to restore public confidence.
The forum, organized by Azerbaijan's Media Development Agency, focuses on media regulation and combating fake news. Akharbach's remarks align with global discussions on media literacy and regulatory frameworks to address algorithmic biases.
No specific statistics or quotes were provided in the source article beyond the call for action. The event continues to address challenges in the media landscape.
