According to verified reports from Moroccan agricultural news sources, the price of live chicken at the farm gate has dropped to 9 Moroccan dirhams (DH) per kilogram as of late July 2026. This low price is causing significant financial strain for poultry farmers, who are experiencing losses of 2 to 3 DH per kilogram sold.
The price decline is attributed to an oversupply in the market, with production exceeding current demand. Farmers are struggling to cover production costs, which are estimated at around 11-12 DH per kilogram, making the current selling price unsustainable for many small and medium-sized operations.
Industry professionals anticipate a slight increase in demand during the summer season, particularly around the Eid al-Adha holiday period, which could help stabilize prices. However, a full recovery is not expected until later in the year, with prices projected to rise gradually as supply adjusts to market conditions.
The situation highlights ongoing challenges in Morocco's poultry sector, including fluctuating feed costs and market volatility. The government has not announced any immediate intervention measures, but farmers are calling for support to mitigate losses.
