Casablanca's luxury hotel sector is experiencing a price war, with some establishments cutting rates by up to 40% to attract guests, according to industry reports. This trend has divided professionals, with some arguing it boosts occupancy while others warn it devalues the market.
Verified data from the Moroccan National Tourist Office shows hotel occupancy in Casablanca averaged 55% in Q1 2026, down from 62% in the same period last year. The price cuts are most aggressive in five-star properties, where average nightly rates have dropped from $250 to $150.
Industry experts cite increased competition from new luxury openings and a shift in traveler preferences toward boutique experiences as key drivers. The Moroccan Hotel Federation has called for a meeting to discuss sustainable pricing strategies.
