According to reports from Moroccan media outlets such as Le360 and Hespress, hotel prices in the northern coastal regions of Morocco, including Tangier, Tetouan, and Al Hoceima, have surged significantly during the summer of 2026. This increase is attributed to high demand from international tourists and limited accommodation supply.
Local Moroccan tourists, who traditionally spend their holidays in these areas, are now being priced out. Many have opted to stay home or travel to less expensive destinations, leading to a noticeable drop in domestic tourism. Business owners in the region, including shopkeepers and restaurant operators, report a decline in revenue as a result.
The situation has sparked criticism from consumer protection groups and local officials, who call for measures to regulate prices and ensure affordable access for Moroccan families. Some hoteliers defend the increases, citing rising operational costs and the need to compete with international markets.