Hot honey, a condiment combining honey with chili peppers, has become a staple in many kitchens. According to market research, sales of hot honey have increased by 300% since 2020, driven by its versatility on pizza, fried chicken, and even desserts.
Mike's Hot Honey, a leading brand, reports that its product is now available in over 10,000 stores across the United States. The company was founded in 2010 by Mike Kurtz, who started by drizzling honey infused with chili peppers on pizza at his Brooklyn apartment.
Chefs and home cooks alike praise hot honey for its balance of sweet and heat. It has been featured in recipes from major food publications, including Bon Appétit and Food & Wine, and is often used as a glaze or finishing touch.
The trend shows no signs of slowing down, with new variations like hot honey mustard and hot honey barbecue sauce entering the market. Experts attribute its appeal to the growing consumer interest in spicy foods and artisanal condiments.