France's implementation of stricter regulations on unsolicited phone marketing, which came into effect in 2026, is having a significant impact on call centers in Morocco, a major outsourcing hub for French companies. The new rules require explicit consent before any commercial call, a shift from the previous opt-out system.
According to industry reports, the Moroccan call center sector employs around 100,000 people, with a large portion serving French clients. The new French law, which aligns with the European Union's General Data Protection Regulation (GDPR) standards, has led to a decrease in call volumes, forcing some centers to reduce staff or diversify their services.
Experts say that the ban, which was introduced to protect French consumers from nuisance calls, has inadvertently affected the Moroccan economy, where the call center industry is a significant source of employment and foreign exchange. The Moroccan government is now seeking to renegotiate terms with French authorities or attract new clients from other sectors.
Despite the challenges, some Moroccan call centers are adapting by focusing on digital marketing, customer service, and other non-telemarketing services. The long-term impact on employment remains uncertain, but industry leaders are optimistic about the sector's ability to evolve.
