France's 'Buy European' Act Threatens Morocco's Key Outsourcing Sector

France's proposed 'Buy European Act' could restrict public contracts, posing a significant risk to Morocco's vital outsourcing industry.

France's 'Buy European' Act Threatens Morocco's Key Outsourcing Sector

Image: bladi.net

Morocco's strategic outsourcing sector, a major economic driver, faces a potential threat from a proposed French law. The 'Buy European Act,' championed by French Economy Minister Bruno Le Maire, aims to prioritize European companies for public contracts, which could significantly impact Moroccan service providers who are key partners for French businesses.

The Moroccan outsourcing industry is a pillar of the national economy. According to the Moroccan Federation of Information Technologies, Telecommunications, and Offshoring (APEBI), the sector generated a turnover of nearly 14.5 billion dirhams (approximately $1.45 billion) in 2023. It employs over 130,000 people and hosts more than 1,300 companies, serving as a crucial source of foreign investment and skilled employment.

Industry leaders have expressed deep concern. In late 2025, APEBI warned that the French legislative proposal could jeopardize the sector's growth and the stability of thousands of jobs. The potential restriction comes as Morocco has positioned itself as a leading French-speaking hub for business process outsourcing (BPO), IT services, and shared service centers for European, particularly French, companies.

The Moroccan government and business associations are actively engaging in dialogue with French and European Union officials to highlight the mutual benefits of the partnership and seek exemptions or mitigating measures. The outcome of these discussions will be critical for the future of a sector that contributes approximately 10% to Morocco's GDP in the services sector.

❓ Frequently Asked Questions

What is the 'Buy European Act'?

It's a proposed French law, inspired by the U.S. 'Buy American Act', that would give preference to European companies for French public procurement contracts.

Why is Morocco's outsourcing sector worried?

Moroccan companies are major service providers for French businesses, and being excluded from public tenders could cost them significant revenue and threaten jobs.

How important is outsourcing to Morocco's economy?

It is a strategic sector, contributing about 10% to the services GDP, employing over 130,000 people, and generating billions in annual revenue.

📰 Sources:
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