Dacia, the Romanian low-cost car brand owned by Renault Group, has established a significant manufacturing presence in Morocco. The company's plant in Tangier, which began production in 2005, has grown into a strategic hub for the brand, producing models like the Sandero and Duster for global markets.
According to verified industry reports, the Tangier facility produced over 400,000 vehicles in 2025, accounting for a substantial portion of Dacia's total output. This expansion was driven by Morocco's competitive labor costs, proximity to European markets, and free trade agreements that reduce export tariffs.
Renault Group has invested heavily in the site, with the plant now employing approximately 10,000 workers. The facility also supports a local supply chain, with many component manufacturers setting up operations nearby. This has made Morocco a key pillar in Dacia's strategy to maintain low production costs while meeting growing demand in Europe and Africa.
However, the success has not been without challenges. Labor rights groups have raised concerns about working conditions and wages in the Moroccan automotive sector. Additionally, the plant's reliance on imported components has limited some local economic benefits. Despite these issues, Dacia's Morocco operations remain a cornerstone of the brand's global strategy as of mid-2026.
