Sponsored advertisements appeared in 47% of ChatGPT conversations about video games and consoles tracked by Comscore in U.S. PC activity during June 2026, according to the company's Q2 2026 AI Intelligence Report released on Sept. 22. That figure rose sharply from 3% in March, the report said.
The data points to a rapid expansion of advertising within OpenAI's chatbot, particularly in gaming-related queries. Comscore tracked U.S. PC activity for the report, which examines how AI platforms are being used and monetized.
The report did not specify the total number of conversations analyzed or the exact methodology used to identify sponsored ads. OpenAI has been testing advertising products as it seeks new revenue streams beyond subscriptions and API access.
The findings suggest that gaming is among the categories where ChatGPT users are most likely to encounter promotional content. Comscore's report is part of a broader effort to measure the growing intersection of AI assistants and digital advertising.
