Samsung TV Plus has announced partnerships with creators Fearne Cotton and Mark Rober to launch a suite of new channels on its free ad-supported streaming service. The deals aim to expand the reach of the creators' content and bring new audiences to the platform.
In the UK, Samsung TV Plus is launching three channels in collaboration with 208 Studios. One of these is Happy Place, based on Fearne Cotton's wellness brand, which includes a podcast and book. The other two channels have not been detailed in the source article.
Mark Rober, known for his science and engineering videos on YouTube, will also bring content to Samsung TV Plus. The specific nature of his channel or channels was not disclosed in the source article.
These partnerships reflect Samsung TV Plus's strategy to offer diverse, creator-driven content as it competes in the growing free streaming market. The launch dates and full channel lineups are expected to be announced later.