Colonial First State (CFS), one of Australia's largest superannuation funds, has announced its new agency roster following a lengthy pitch process. The company has appointed independent creative agency Akcelo and media agency Speed to handle its account.
The move comes as CFS seeks to consolidate its marketing and communications efforts. The pitch process was competitive, with several agencies vying for the business.
Akcelo, known for its work with brands like Tourism Australia and Coca-Cola, will lead creative duties. Speed, a media agency, will manage media planning and buying. The appointments are effective immediately.
CFS has not disclosed the value of the contracts or the duration of the roster. The company said the new roster will help it better engage with members and strengthen its brand.
