Sharenting, a portmanteau of 'sharing' and 'parenting,' refers to the practice of parents posting content about their children on social media. This trend has grown significantly with platforms like Instagram, TikTok, and Facebook, where family moments are shared publicly. According to a 2025 study by the Pew Research Center, 78% of parents with children under 18 share photos or videos of their kids online, often without considering long-term implications.
Privacy experts warn that children's digital footprints can be exploited. A 2024 report from the UK's Information Commissioner's Office noted that by age 13, the average child has 1,300 photos of them posted online by parents. This data can be used for identity theft, cyberbullying, or unwanted attention. In France, a 2025 law requires parental consent for sharing children's images on commercial platforms, reflecting growing regulatory attention.
Psychologists also highlight emotional impacts. A 2026 survey by Common Sense Media found that 40% of teens feel embarrassed by their parents' posts, and 15% reported being bullied because of them. Experts recommend that parents set boundaries, such as avoiding sharing sensitive information like school names or locations, and regularly reviewing privacy settings.
To mitigate risks, some families use private groups or blurred images. The French government's 2025 campaign 'Protège ton image' encourages parents to think before posting. As of June 2026, no federal law exists in the US, but states like California and Texas have introduced bills to regulate sharenting, aiming to balance parental expression with child protection.
