Amazon has launched a new AI-powered feature on its product pages that allows users to ask questions about products and receive conversational audio responses generated in real time. The feature, announced on Tuesday, April 28, 2026, is powered by what the company calls an 'AI-powered shopping expert.'
The audio responses are designed to provide detailed information about product features, usage, and other common queries, aiming to enhance the shopping experience. According to Amazon, the feature uses natural language processing to understand user questions and generate spoken answers.
This rollout is part of Amazon's broader push to integrate generative AI into its e-commerce platform. The company has previously introduced AI tools for product descriptions, review summaries, and personalized recommendations.
As of now, the feature is available on a subset of product pages in the United States, with plans for expansion. Amazon has not disclosed specific metrics on user engagement or the exact number of products covered.
