Virgin Media has increased the upfront fee for new customers to access its premium sports TV bundle. The provider now charges a one-time £250 setup cost for its Big Bundle + Sports package, which includes Sky Sports and TNT Sports channels.
The change, confirmed on Virgin Media's official website, applies specifically to new customer sign-ups. Existing customers are not affected by this price increase for the setup fee, though they remain subject to standard annual price reviews for their ongoing subscription costs.
The Big Bundle + Sports package provides access to major sporting events, including full coverage of the Premier League and Formula 1. The £250 charge is in addition to the monthly subscription fee, which starts at £99 per month for the bundle on an 18-month contract.
Industry analysts note this move aligns with a broader trend of telecom and media providers adjusting pricing structures for premium sports content, which carries high broadcasting rights costs. Consumers are advised to check the latest offers directly with Virgin Media for the most current pricing and package details.
