Perfumer and beauty industry veteran Veronique Gabai has launched a new fragrance called Rose Première. The scent is described as a celebration of friendship, a theme central to Gabai's inspiration for the perfume.
The launch campaign features actress Kelly Rutherford, known for her role in "Gossip Girl," as the face of the fragrance. Rutherford and Gabai have been friends for years, and the collaboration is presented as a natural extension of their personal relationship.
Rose Première is formulated with a focus on rose as a key natural ingredient. Gabai has stated in promotional materials that the scent is intended to evoke a feeling of love, specifically the love found in friendship.
The fragrance is now available for purchase through Veronique Gabai's official website and select retailers. The launch represents Gabai's continued work in the niche perfume market following her tenure at brands like Estée Lauder.
