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Food delivery giant Swiggy has increased its platform fee to Rs 17.58 in several major Indian cities, including Bengaluru, Hyderabad, and Delhi-NCR. The fee hike, which applies per order, represents a significant rise from previous charges and adds to the overall cost for consumers.
The company has stated that the fee is intended to help maintain and improve platform services, including technology, safety features, and customer support. This adjustment follows similar moves by competitors in the crowded food delivery market, where platforms are seeking new revenue streams beyond restaurant commissions and delivery charges.
Consumer reactions on social media have been largely negative, with many users expressing frustration over the rising cost of online food ordering. The increase comes amid broader economic pressures, including inflation, affecting household budgets.
Analysts note that such fee adjustments are a common strategy for tech platforms aiming to achieve profitability. The long-term impact on customer loyalty and order frequency in a price-sensitive market remains to be seen.
