Alexandre Cadet, associated with ALP Sport, argues that sport has become a new instrument of global influence. The original article is available only to paid subscribers, so its full details cannot be independently verified. However, the general concept of sports diplomacy—using athletic events and exchanges to improve international relations and project soft power—is well documented.
Countries have long used major sporting events such as the Olympics and the FIFA World Cup to showcase their culture, boost their international image, and foster diplomatic ties. For example, the 2022 FIFA World Cup in Qatar and the 2024 Paris Olympics were widely covered as opportunities for nations to enhance their global standing.
Sports diplomacy also includes athlete exchanges, joint training programs, and the hosting of international competitions. These initiatives can build bridges between nations and promote people-to-people connections, even when formal political relations are strained.
While the specific claims of Alexandre Cadet and ALP Sport cannot be verified without access to the full article, the broader trend of sports as a tool of influence is recognized by scholars and policymakers worldwide.
