SPORTFIVE, the global sports marketing agency, has announced the expansion of its hospitality sales for UEFA EURO 2028 across seven European markets. The move is part of the agency's ongoing partnership with UEFA to deliver premium hospitality experiences for the tournament, which will be hosted by the United Kingdom and Ireland.
According to the source article, the expansion covers seven European markets, though specific countries were not detailed in the available information. SPORTFIVE's role involves selling hospitality packages that include match tickets, premium seating, and exclusive services to corporate clients and individual fans.
UEFA EURO 2028 is scheduled to take place in June and July 2028, with matches to be held in stadiums across England, Scotland, Wales, Northern Ireland, and the Republic of Ireland. The tournament will feature 24 teams, continuing the format used since 2016.
This expansion reflects the growing demand for premium experiences at major sporting events. SPORTFIVE has previously managed hospitality programs for other major tournaments, including UEFA EURO 2024 in Germany.
