Spain is increasingly targeting the Moroccan tourism market, with halal offerings becoming a key strategy, according to Turespaña's 2025 report on Moroccan outbound tourism. The report highlights the growth of halal-friendly services in Spain, including halal food and prayer facilities, to appeal to Moroccan travelers.
Morocco is a significant source market for Spain, with over 1.5 million Moroccan tourists visiting in 2024, according to official data. The Spanish tourism board aims to boost these numbers by catering to cultural and religious needs.
Initiatives include partnerships with halal certification bodies and promotion of destinations like Andalusia, which has historical ties to Morocco. The strategy aligns with Spain's broader efforts to diversify its tourism base beyond traditional European markets.
