Sonia Mezzour has been elected president of the Moroccan Association of Exporters (ASMEX), securing 102 votes out of 293 cast during the association's general assembly on June 24, 2026, in Casablanca.
Mezzour, a prominent figure in Morocco's export sector, succeeds outgoing president Hassan Sentissi. Her election marks a new chapter for ASMEX, which represents over 1,200 exporting companies across various industries.
In her acceptance speech, Mezzour emphasized plans to boost Moroccan exports by 15% over the next three years through enhanced digitalization and market diversification. She also pledged to strengthen support for small and medium-sized enterprises (SMEs) in accessing international markets.
The election saw a voter turnout of 85%, reflecting strong engagement among ASMEX members. Mezzour's platform focuses on innovation, sustainability, and regional integration to drive export growth.
