Samsung is set to include its new Advanced Video Coding (APV) codec in the upcoming Galaxy S26 Ultra smartphone. The codec is designed to provide efficient compression while maintaining high video quality, positioning it as a competitor to formats like Apple's ProRes.
Details about the APV codec's technical specifications and performance benchmarks remain limited, as Samsung has not released official documentation. Industry analysis suggests it aims to improve video recording capabilities for professional and enthusiast users on mobile devices.
The integration of APV is part of Samsung's broader strategy to enhance the multimedia features of its flagship Galaxy S series. The Galaxy S26 Ultra is expected to launch later in 2026, with the codec being a highlighted feature for video recording.
