On June 16, 2026, the Ministry of Digital Transition and Administrative Reform (MTNRA) announced the launch of the 'Rally IA Future Lab' in Merzouga, a national initiative under royal patronage. The program aims to structure and accelerate the development of operational local solutions using artificial intelligence.
The initiative focuses on leveraging AI to address regional challenges, particularly in areas like agriculture, water management, and tourism. Merzouga, known for its desert landscape, was chosen as a pilot site to test and deploy these technologies.
According to the ministry, the project will involve collaboration with local startups, universities, and international partners. The goal is to create a replicable model for other regions in Morocco, fostering innovation and digital transformation.
No specific budget or timeline has been disclosed yet. The ministry emphasized that the initiative aligns with Morocco's broader digital strategy, which aims to position the country as a regional tech hub.
