Collingwood star Scott Pendlebury is set for a significant financial boost after the AFL granted a special request allowing him to keep all proceeds from his record-breaking merchandise launch. Normally, players receive 65% of such sales, with the remainder going to the league.
The AFL confirmed the decision on May 11, 2026, following Pendlebury's request to redirect the full share to himself. The merchandise, which includes commemorative items marking his career milestones, has seen strong demand since its release.
Pendlebury, a veteran midfielder and former Collingwood captain, is one of the most decorated players in AFL history. The exact sales figures from the launch have not been disclosed, but the league described the response as 'unprecedented.'
The deal has sparked debate among fans, with some praising the recognition of Pendlebury's contributions, while others question the precedent it sets for future player-specific merchandise arrangements.
