The Orange Democratic Movement (ODM) is revising its political strategy in response to pressures from rival factions, according to a camp allied to party leader Oburu Oginga. The new approach aims to strengthen grassroots structures, reassure aspirants of fair nominations, and restore unity in regions considered the party's political bedrock.
This initiative comes as ODM faces challenges from emerging political movements that threaten its traditional support base. The party's leadership is focusing on internal cohesion to counter these threats, with an emphasis on transparent candidate selection processes.
Oburu Oginga, who took over the party leadership after the departure of Raila Odinga, is spearheading these changes. The strategy includes outreach programs to re-engage local party officials and address grievances that have led to internal divisions.
Political analysts note that ODM's move reflects a broader trend among established parties in Kenya to adapt to a more fragmented political landscape. The success of this strategy will depend on its implementation ahead of the next general elections.
