The Director General of Morocco's Société de Réalisation des Marchés - Marchés Spécialisés (SRM-MS), M. Safi, has detailed the company's strategic approach to ensuring equitable access to essential services across the national territory. The strategy is built on three main pillars.
The first pillar involves a massive investment in infrastructure. SRM-MS has launched an ambitious investment program exceeding 18 billion Moroccan dirhams (approximately $1.8 billion USD). This funding is allocated for the construction and modernization of wholesale and specialized markets, storage facilities, and logistics platforms to improve the distribution network for agricultural and food products.
The second pillar focuses on digital transformation and governance. The company is implementing digital platforms to streamline market operations, enhance traceability, and provide real-time data to stakeholders, including producers and traders. This aims to increase market transparency and efficiency.
The third strategic lever is dedicated to social and environmental responsibility. SRM-MS is integrating sustainable development criteria into its projects, including waste management systems, water conservation, and support for local producers to ensure the economic and social development of the regions where it operates.
