In Morocco, the long-standing tradition of serving a free glass of water with coffee is gradually disappearing, as many cafes now charge for bottled water. This shift has drawn criticism from consumer advocates, who argue that customers should not have to pay for something they never ordered.
Mohamed Kimaoui, president of the Moroccan Union of Consumer Protection Associations, told Sawt Al Maghrib that a consumer should not have to pay for a bottle they never requested. He emphasized that the practice of charging for water without prior consent is a violation of consumer rights.
The trend is particularly noticeable in urban areas, where cafes are increasingly replacing the traditional free glass of water with sealed bottles that appear on the bill. Some cafe owners justify the change by citing rising costs and hygiene concerns, but consumer groups remain skeptical.
According to a report on Bladi.net, the price of a bottle of water in Moroccan cafes has increased, adding to the financial burden on customers. The practice has sparked debates on social media, with many Moroccans expressing nostalgia for the old custom.
As of August 2026, no official regulation has been introduced to mandate the provision of free water with coffee, leaving the decision to individual cafe owners. Consumer associations are calling for clearer rules to protect customers from unexpected charges.
