Morocco's National Tourist Office (ONMT) launched a roadshow in China on July 15, 2026, targeting 500,000 Chinese tourists annually within the next few years. The initiative, held in major cities like Beijing and Shanghai, promotes Morocco's cultural heritage and new direct flights.
Key attractions include the Royal Air Maroc direct route from Beijing to Casablanca, launched in January 2025, and visa-free travel for Chinese citizens since 2016. Morocco welcomed 200,000 Chinese tourists in 2025, a 40% increase from 2024, according to ONMT data.
The roadshow features partnerships with Chinese travel agencies and online platforms like Ctrip. ONMT CEO Adel El Fakir stated, 'China is a priority market. We aim to double arrivals by 2028 through enhanced connectivity and tailored packages.'
Morocco's tourism sector rebounded strongly post-pandemic, with 14.5 million visitors in 2025. The Chinese market remains a key growth driver, supported by cultural exchanges and the 2025 Morocco-China Year of Culture.
