On June 23, 2026, the Las Vegas Sphere, a massive LED entertainment venue, displayed imagery of Morocco's national symbols, including the flag and the map of the country. The display was part of a promotional campaign to boost tourism and cultural awareness, as reported by Moroccan state media.
The event was organized by the Moroccan National Tourist Office (ONMT) in collaboration with local partners. The Sphere's exterior, covered in 1.2 million LEDs, showed the Moroccan flag and the phrase "Morocco, Land of Light" in English and Arabic.
This initiative aims to attract more visitors from the United States and other international markets. Morocco has been increasing its global tourism outreach, with a target of 17.5 million tourists by 2026.
The Las Vegas Sphere, which opened in 2023, is known for its high-resolution displays and has been used for similar cultural promotions by other countries. The Moroccan display ran for several hours on the evening of June 23.
