Morocco has launched a new initiative to enhance its tourism sector, starting in May 2026, with unannounced 'mystery visits' to approximately 2,500 classified tourist accommodations. The program aims to ensure compliance with quality standards and improve the overall visitor experience.
The inspections cover a range of establishments, including hotels, riads, and guesthouses that hold official classification ratings. Trained inspectors will evaluate criteria such as cleanliness, service, amenities, and adherence to classification requirements.
This initiative is part of Morocco's broader strategy to modernize its tourism offer and attract more international visitors. The country has set ambitious targets to increase tourist arrivals and revenue, with quality assurance being a key component.
Authorities have not disclosed specific penalties for non-compliance but have indicated that establishments failing to meet standards may face downgrading or loss of classification. The program is expected to run continuously, with periodic reviews.
