The 8th edition of the Salon de la Compétitivité Industrielle Automobile (SCIA) opened in Kenitra, Morocco, on June 25, 2026, marking a significant step in the country's automotive industry ambitions. The event was attended by Ryad Mezzour, Minister of Industry and Commerce, and Abdelhamid El Mazid, Governor of Kenitra Province.
According to official statements, the SCIA serves as a platform to showcase Morocco's industrial competitiveness and attract foreign investment. The automotive sector is a key pillar of Morocco's economy, with the country aiming to increase its production capacity to 1 million vehicles per year by 2026.
Morocco has become a major automotive hub in Africa, with companies like Renault, Stellantis, and Valeo operating in the country. The industry accounts for over 20% of Morocco's GDP and employs more than 200,000 people.
