Best Western Hotels & Resorts has announced an ambitious expansion plan for Morocco, aiming to operate 25 hotels in the country by 2030. As of June 2026, the group has 10 hotels either open or under development across key cities including Casablanca, Marrakech, and Rabat.
The expansion strategy focuses on both urban and tourist destinations, leveraging Morocco's growing appeal as a travel hub. Best Western's portfolio in Morocco includes brands such as Best Western Plus and BW Premier Collection, targeting business and leisure travelers.
This move aligns with Morocco's National Tourism Strategy, which aims to attract 26 million tourists annually by 2030. The country has seen steady growth in hotel investments, with international chains expanding their presence.
