A recent poll conducted in 2025 by the French Institute of Public Opinion (Ifop) indicates that 78% of French people consider Morocco an important country for France. The survey, which sampled 1,005 adults, highlights the strong perception of Morocco as a key economic and diplomatic partner.
The poll also found that 65% of respondents view Morocco favorably, with positive sentiment particularly high among older generations and those with higher education levels. Economic cooperation, including trade and investment, was cited as the primary reason for this positive view.
Bilateral trade between France and Morocco reached β¬13.5 billion in 2024, according to French customs data, making Morocco France's top trading partner in Africa. French companies employ over 100,000 people in Morocco, spanning sectors like automotive, aerospace, and renewable energy.
Diplomatic relations remain robust, with frequent high-level visits. In 2025, French President Emmanuel Macron visited Morocco to strengthen ties, focusing on security cooperation and cultural exchanges. The poll reflects a broader trend of French public support for Morocco's role in regional stability.