Moroccan couscous exports to Israel surged by 229% to reach $1.41 million in 2025, according to the Moroccan Ministry of Agriculture and the Israeli Central Bureau of Statistics. The increase reflects growing trade ties following the normalization of relations under the 2020 Abraham Accords.
The data, reported by multiple outlets including Morocco World News and The Times of Israel, shows that couscous, a staple of North African cuisine, has found a growing market in Israel. In 2024, exports were valued at approximately $430,000, making the 2025 figure a significant jump.
Trade between Morocco and Israel has expanded across various sectors, including agriculture, technology, and tourism. In 2025, bilateral trade reached $150 million, up from $100 million the previous year, according to the Israeli Export Institute.
The increase in couscous exports is part of a broader trend of economic cooperation, with both countries exploring new opportunities in food processing and culinary tourism. However, the figures remain modest compared to other agricultural exports, and experts note that the surge may be influenced by changing consumer preferences and marketing efforts.