The 2026 edition of the Market for African Performing Arts (MASA) festival opened on April 11 in Abidjan, Côte d'Ivoire. The event, which runs until April 19, brings together artists, professionals, and cultural operators from across the continent and the diaspora.
Under the theme "African Cultural Industries: Lever for Sustainable Development and Influence," this year's festival focuses on the economic potential of the arts. The opening ceremony was held at the Palais de la Culture in the Treichville commune.
The program includes performances in dance, theater, music, storytelling, and stand-up comedy. A key component is the professional market, designed to facilitate networking and business opportunities for African artists on the international stage.
MASA was established in 1993 and is organized by the Ivorian government in partnership with international institutions. It is considered a major platform for promoting African performing arts.
