The Maroc Telecom Beach Festival wrapped up its 2026 edition in the coastal city of Saïdia, Morocco, on August 22, after several days of entertainment and cultural activities. The closing night featured a concert by popular Moroccan artists, including Saad Lamjarred and Zouhair Bahaoui, who performed to a large audience on the beachfront stage.
Organized by Maroc Telecom in partnership with local authorities, the festival aimed to boost summer tourism in the Oriental region. According to event organizers, attendance exceeded 100,000 visitors over the course of the festival, which ran from August 14 to August 22.
The program included not only music performances but also sports tournaments, children's activities, and workshops highlighting local crafts. The festival is part of Maroc Telecom's ongoing commitment to supporting cultural events and community engagement across Morocco.
Local officials praised the event for its positive impact on the regional economy, with hotels and restaurants reporting high occupancy rates during the festival period. The success of this year's edition sets the stage for the next one, scheduled for summer 2027.
