Chinese automaker Jetour, a subsidiary of Chery, is actively expanding its presence in the European market. The brand, which launched its European operations in 2023, is capitalizing on the sustained consumer demand for SUVs and crossovers in the region.
Jetour's European lineup currently includes models like the Jetour Dashing compact SUV and the larger Jetour X70 Plus. The company has established a network of dealerships in several countries, including Spain, Italy, and Georgia, with plans for further expansion into markets like Germany and the UK.
The European automotive market continues to show strong appetite for SUV body styles, which accounted for over half of new passenger car registrations in the EU in 2025. Jetour's strategy focuses on offering feature-rich vehicles at competitive price points to attract budget-conscious consumers.
This expansion occurs amidst ongoing discussions within the EU regarding potential tariffs on Chinese electric vehicles, which could impact future pricing strategies for all Chinese automakers operating in Europe. Jetour's current European offerings are primarily equipped with internal combustion and hybrid powertrains.
