JD.com, the Chinese e-commerce giant, has rolled out an AI-powered virtual try-on feature ahead of the 618 shopping festival, according to a company announcement on May 12, 2026. The tool generates personalized clothing fit images from user photos, aiming to enhance online shopping experiences.
The feature uses generative AI to create realistic images of how clothes would look on individual users, based on their uploaded photos. This is part of JD.com's broader strategy to integrate AI into its platform, improving customer engagement and reducing return rates.
JD.com has not disclosed specific technical details or the exact number of users currently testing the feature. The 618 festival, one of China's largest shopping events, typically sees major discounts and promotions from June 1 to June 18.
