Holafly and Ubigi are two leading eSIM providers for international travelers, but they cater to different needs. Holafly is known for its unlimited data plans in over 160 destinations, including Europe, Asia, and the Americas. As of 2026, Holafly offers plans starting at around $19 for 7 days of unlimited data in Europe, with no throttling but a fair usage policy. Ubigi, on the other hand, focuses on flexible data packages, with prices starting at $3.90 for 1 GB in Europe, and offers coverage in over 200 countries. Both require an eSIM-compatible device.
Key differences include data limits: Holafly's unlimited plans are ideal for heavy users, while Ubigi's tiered data (e.g., 1 GB, 3 GB, 10 GB) suits lighter users. Ubigi also offers 5G speeds in many regions, whereas Holafly's speeds are typically 4G LTE. Customer reviews on Trustpilot (as of April 2026) show Holafly with a 4.2 rating and Ubigi with 4.5, with users praising Holafly for simplicity and Ubigi for reliability.
Both providers offer easy activation via QR code and no physical SIM required. However, Holafly does not include a phone number for calls or texts, while Ubigi also focuses on data-only plans. For travelers needing unlimited data for maps, social media, and streaming, Holafly is a strong choice. For budget-conscious users or those with moderate data needs, Ubigi's flexible plans may be more cost-effective.