Hisense, the Chinese electronics giant, has officially inaugurated its largest flagship store in the Middle East and Africa (MEA) region at the Marjane Californie Mall in Casablanca, Morocco. The store spans 460 square meters across two floors, marking a significant expansion in the Moroccan market.
The opening, which took place in May 2026, represents Hisense's first Brand Shop flagship in the Kingdom. The store showcases a wide range of Hisense products, including televisions, home appliances, and smart devices, aiming to enhance the brand's presence and customer experience in North Africa.
According to company statements, the flagship store is part of Hisense's broader strategy to strengthen its footprint in the MEA region, leveraging Morocco's strategic location as a hub for trade and distribution. The store is expected to create local jobs and offer after-sales services.
This development follows Hisense's growing investment in Africa, where the company has been expanding its retail network and manufacturing capabilities. The Casablanca flagship is designed to serve as a model for future stores in the region.
