HighFive, an interactive studio app that reformats films into vertical videos, has debuted Joe Mantegna's 'The Friendly' as its first feature film adaptation. The app allows users to watch movies in a vertical format optimized for mobile devices.
'The Friendly,' directed by Joe Mantegna, is a drama that explores themes of friendship and community. The vertical version was created using HighFive's proprietary technology, which adjusts framing and pacing for a portrait-oriented viewing experience.
HighFive aims to make films more accessible on smartphones and social media platforms, where vertical video is the dominant format. The company has not announced additional features planned for adaptation.
