According to reports from French telecom news outlets as of April 2026, Free has launched a new mobile plan called 'Free Max' that offers 300GB of 5G data for €25 per month. This pricing undercuts competitors like Orange and SFR, which typically charge €30-40 for similar data allowances.
The plan includes unlimited calls and texts within France and the EU, as well as a 5G connection. Analysts suggest this could pressure other operators to lower prices or increase data caps to retain customers.
Free has historically disrupted the French telecom market with aggressive pricing, such as its 2012 launch of unlimited plans for €20. The 'Free Max' appears to continue this strategy, targeting heavy data users who want high-speed mobile internet without a premium price.
As of late April 2026, the offer is available to new and existing Free subscribers, with no long-term commitment required. The impact on market share and pricing remains to be seen, but early reactions from industry observers indicate potential for significant change.
