Ford Philippines has identified the Territory Hybrid and the Mustang Mach-E as pivotal models in its transition toward electrified vehicles, according to a company statement. The shift comes as Filipino car buyers increasingly seek fuel-efficient options due to rising fuel prices and supply concerns.
The Territory Hybrid, a compact SUV with a gasoline-electric powertrain, and the all-electric Mustang Mach-E are part of Ford's broader global electrification strategy. Ford Philippines has noted a growing preference among local consumers for vehicles that offer lower running costs and reduced emissions.
While specific sales figures for the Philippines were not disclosed, Ford has reported strong demand for electrified models in other markets. The company continues to expand its EV lineup globally, with plans to offer hybrid and electric options across its portfolio.
Industry analysts observe that the Philippine automotive market is gradually embracing electrification, though challenges such as charging infrastructure and vehicle pricing remain. Ford's move aligns with government initiatives to promote sustainable transportation.
