Ferrari unveiled its first fully electric vehicle, named the Luce, on Monday, May 25, 2026. The launch was met with significant backlash from both investors and long-time car enthusiasts, according to reports from multiple financial news outlets.
Investor sentiment turned negative following the announcement, with Ferrari's stock price dropping by approximately 3% in Milan trading on May 26. Analysts cited concerns over the vehicle's pricing, which is expected to exceed €500,000, and questions about whether the brand's loyal customer base will embrace an electric model.
Enthusiast forums and social media platforms saw a wave of criticism, with many fans expressing disappointment over the departure from Ferrari's traditional high-performance combustion engines. Some questioned the design and the name 'Luce,' which means 'light' in Italian.
Ferrari CEO Benedetto Vigna defended the move, stating that the Luce represents a 'new chapter' for the company and that it meets the highest standards of performance and luxury. The company plans to begin deliveries in early 2027.
The backlash highlights the broader challenges luxury automakers face in transitioning to electric vehicles, as even iconic brands struggle to convince their core audience of the merits of electrification.
