European Union regulators are reportedly preparing to use the Digital Markets Act (DMA) to compel Google to share its search data with competitors and allow third-party AI services to operate on Android devices, according to recent reports. The move is part of ongoing efforts to curb Big Tech's market dominance.
The DMA, which came into force in 2024, has already led to fines and business practice changes for companies like Apple, Meta, and Google. The new proposals specifically target Google's search data and its control over AI on Android, aiming to foster competition.
Details remain preliminary, but the EU's executive arm, the European Commission, is expected to outline specific requirements. Google has previously argued that such measures could compromise user privacy and security. The company has not yet commented on the latest reports.
This development follows a pattern of EU regulatory actions against major tech firms, including recent fines and orders to modify app store policies and advertising practices. The outcome could set a precedent for how AI and search data are managed across the bloc.
